About Serabeena

Serabeena: adding a sparkle to creativity.

Serabeena is a second-generation, family-owned business specialising in arts and crafts, craft supplies, creative and educational toys. Our toys seek to inspire imagination and invention while encouraging early child development through learning.

Serabeena was founded in 2000 by Australian-born Jan Bitcon. A third generation Australian retailer, Jan worked for more than 25 years in the children’s retail business, including such companies as Avon and Disney, before starting Serabeena.

Today, Serabeena is managed by Jan’s son Nicholas.

The Bitcon Store in Numurkah - The Early Years